While beverage companies have been formulating with vitamins and minerals for years, like vitamin D and vitamin C used in milks and juices, respectively, for decades, technological advancements in beverage formulations is impacting ready-to-drink beverages, says Samantha Ford, director of business development at AIDP Inc., City of Industry, Calif…

More so than government-recommended guidelines, Holly McHugh, marketing associate at Niles, Ill.-based Imbibe, believes consumers are choosing products with vitamins and minerals based on what they believe is important for their well-being. “Easy access to information online and personalized health technologies like FitBit and at-home wellness tests have enabled consumers to perform their own research about dietary needs,” she says.

Read the full article in Beverage Industry.