Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

They say, “You are what you eat.” Of course, that also could be applied to what you drink. That’s because when dining out, consumers are looking to beverages to provide certain experiences—whether that’s a better-for-you boost or pure entertainment. Both trends are influencing new beverage innovation.

Here’s to your health! Health and wellness is common thread driving menu innovation, although there’s a constant evolution of what falls under this umbrella term. Consumer beliefs are shaped and shifted by doctor’s warnings, celebrity lifestyle endorsements, easy access to information online, and even conversations on social media. And because these messages change frequently, foodservice operators—and their beverage manufacturer partners—need to be adaptable. 

While there’s no doubt that consumers are focused on their physical health, the modern consumer has a holistic view of wellness that includes emotional and environmental wellbeing. Foodservice operators have a lot of opportunity to appeal to various need states by offering beverages that are healthier, create a unique experience, reduce environmental impact, or incorporate all three for the “holy grail” of menu options.

Read the full article in Prepared Foods.

Keep Reading:

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
READ MORE

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
READ MORE
pineapple jalapeno margarita

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
READ MORE