Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Permissible indulgence is a sweet spot for consumers

Health and wellness are important to consumers, but it can be challenging to say no to indulgences that offer a positive experience even if they don’t support lifestyle goals. Mintel found that 50% of consumers who snack do so to treat themselves, and yet 35% of consumers are replacing treat-worthy indulgent snacks with healthy ones.

It’s a tough balance that can create cognitive dissonance for individuals who look to food and beverage products for an emotionally beneficial treat but also want to improve their physical well-being.

Many brands are helping consumers have their cake and eat it, too (or milkshake, soda, etc.) by incorporating better-for-you ingredients in products that don’t fall in the traditional health foods category. By providing options for permissible indulgence, brands can win over diet-conscious consumers and sell their products at a premium. The proof is in the (BFY) pudding (or liquor, cake etc.).

Read the full article on Natural Products Insider.

Keep Reading:

Fall’s Familiar Duet: Caramel Apple & Candy Corn

Fall's Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
READ MORE

Why Do We Crave Certain Flavors?

Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
READ MORE

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.