Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: beverage flavor

Insights

Flavors of the Month: Hibiscus Mint & Cucumber Lemon

Hibiscus, a trending floral flavor, saw a 50% increase in Google searches from July 2021 to July 2022. Paired with mint, which had 300k more searches in July 2022 compared to 2020, it creates refreshing drinks.

The Imbibe Approach includes Giving Your Supply Chain a Break

Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.

Color me curious: What type of color (if any) is right for your next food or beverage?

The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.

Imbibe VP of Flavor Innovation Looks for Innovative Twists in this Year’s World Beverage Innovation Submissions

Aparna Oak, Imbibe's VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.

What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master

As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.

Indulging One’s Chocolate Obsession

Chocolate remains a top favorite flavor, alongside vanilla, and is increasingly explored in nutritional and non-dairy beverages. Beverage-makers use both powder and liquid chocolate, making it either the primary flavor or part of multi-flavored products.

Where function and flavor meet

Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.

Plant to Glass, Oat Milk from a Flavorist’s Lens

The dairy alternative milk market is growing rapidly, driven by lactose intolerance, veganism, and the perception of health and sustainability benefits. Almond milk is the leader, but oat milk is gaining popularity.

Natural, flavorful botanicals create appetite for superfruits

The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.