Chocolate’s popularity remains intact as the ingredient is ranked No. 1 alongside vanilla at the top of consumers’ flavor popularity scale, according to Brian Wilson, applications lab manager at Boston-based
PROVA Inc. “We are seeing a surge in the exploration of nutritional beverages, non-dairy beverages and new flavor combinations,” Wilson says. “Just as the chocolate confectionery market recently added new flavor combinations and trends, the beverage industry is following. Beverage-makers use both powder and liquid chocolate in beverage development; chocolate can be the main flavor focus or a component in a multi-flavored product.

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