Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Indulging One’s Chocolate Obsession

Back To Insights

Chocolate’s popularity remains intact as the ingredient is ranked No. 1 alongside vanilla at the top of consumers’ flavor popularity scale, according to Brian Wilson, applications lab manager at Boston-based
PROVA Inc. “We are seeing a surge in the exploration of nutritional beverages, non-dairy beverages and new flavor combinations,” Wilson says. “Just as the chocolate confectionery market recently added new flavor combinations and trends, the beverage industry is following. Beverage-makers use both powder and liquid chocolate in beverage development; chocolate can be the main flavor focus or a component in a multi-flavored product.

Read the full article in Beverage Industry.

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
READ MORE

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
READ MORE

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.