Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Natural, flavorful botanicals create appetite for superfruits

The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have become popular with health-conscious consumers. In fact, a 371 percent increase has been reported in the number of new food and beverage products launched with the term “superfood” between 2012 and 2017, according to the Netherlands-based Innova Market Insights. In 2017 alone, the rise was 17 percent, it adds.

“Superfruits are nutrient-rich fruits considered to be especially beneficial for health and well-being thanks to their high content of antioxidants, vitamins and minerals. They can be included in foods and beverages as well as in mixes and health supplements,” explains Julie Impérato, marketing manager at Nexira Inc., Somerville, N.J. “Their native pigment and typical taste can be useful to add a natural color and flavorful taste.”

Acai, blueberry, pomegranate and goji are the four most popular superfruits, according to Impérato.

Read the full article on Beverage Industry.

Keep Reading:

Why Taste Modulation Matters in Beverage Innovation

Our taste modulation experts draw on decades of experience and a robust toolkit to strike the delicate balance between functionality and flavor.
READ MORE

Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).
READ MORE

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.