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Tag: flavor house

Insights

flavor of the month july

Flavors of the Month: Hibiscus Mint & Cucumber Lemon

Hibiscus, a trending floral flavor, saw a 50% increase in Google searches from July 2021 to July 2022. Paired with mint, which had 300k more searches in July 2022 compared to 2020, it creates refreshing drinks.
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trendspotting frozen desserts

#Trendspotting: The Scoop on Frozen Desserts

Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.
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trendspotting march 22

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.
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True to Fruit Flavors Maintain Largest Share of Beverage Market

Imbibe's flavorists blend beverages precisely, with true-to-fruit leading demand. Among new products, 40% featured fruit, and 39% botanicals. Hibiscus, elderflower, lemongrass, lemon balm, and cardamom show promise.
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Natural, flavorful botanicals create appetite for superfruits

The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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