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Flavors
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Full Product Development
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About Imbibe
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Tag: turmeric
Insights
Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin
Curcumin is hot in supplements, and drinks are next! But be careful - curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.
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Formulating with Immunity Ingredients – Not Immune to Roadblocks
Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.
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How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe
This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.
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#Trendspotting: Sweet Options
Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.
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#Trendspotting: 2020 Trend Predictions Part II
2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.
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Where function and flavor meet
Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.
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Botanical Trend Continues to Blossom
Botanical flavors, especially floral flavors like hibiscus and lavender, are growing in popularity in beverages due to consumer demand for healthy and natural ingredients.
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Curcumin Spicing Up Food and Beverage
Turmeric's presence in food and beverages has surged due to its role as a natural colorant and functional ingredient. Curcumin, its active compound, is linked to anti-inflammatory, brain health, heart disease prevention, cancer-fighting, and mood-enhancing benefits.
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Natural, flavorful botanicals create appetite for superfruits
The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.
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