Botanical Trend Continues to Blossom
Botanical flavors are popping up in products from coffee to Slurpees. Driving the trend is consumer demand for healthy, natural and functional ingredients as well as receptiveness to [...]
Natural, flavorful botanicals create appetite for superfruits
The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have [...]
Relax. Consider Adaptogens in Your Next Beverage Project
Consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long [...]
Botanicals gain favor for clean label, functional benefits
“Botanicals will continue to make their way into even more beverage categories,” says Ilana Orlofsky, marketing coordinator at Imbibe, Niles, Ill. “Tea and coffee, especially, will act as [...]