Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Relax. Consider Adaptogens in Your Next Beverage Project

Consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long been commonplace in homeopathic medicines and supplements, but in the past couple of years, many are making their way into food and beverages.

Adaptogens get their name because they help our bodies adapt to stressful situations, by lowering our cortisol levels. The wide range of nutrients and benefits associated with adaptogens includes vitamins, minerals, aiding with digestive health, relaxation, and reducing pain and anxiety.

Here’s a breakdown of some of the most popular adaptogens and products/brands that are already leveraging this group of ingredients:

Ashwagandha – Also known as Indian ginseng, ashwagandha has been used to treat ailments including arthritis, anxiety, back pain, and chronic liver disease.

In the Marketplace: Blue Buddha, Crunk Energy Drink, Kevita Master Brew Kombucha, Suja Ginger Kombucha

Holy Basil (Tulsi) – Benefits associated with this herb include aiding with oral hygiene, stress reduction and may even help prevent infections.

honest tea tulsi

Market examples: Honest Tea Heavenly Lemon Tulsi, Wisdom of the Ancients Organic Yerba Mate Tulsi, Kona Coffee Leaf Tea Tulsi Berry

Lavender – This aromatic herb is often used topically as an essential oil, but offers similar stress reduction benefits when ingested. It is thought to minimize nervousness, act as a pain reliever and enhance blood circulation.

Market examples: Dry Sparkling Lavender, Kevita Lavender Melon Kombucha, So Good So You Lavender Nutte

Maca – this root, most readily available as a powder in the marketplace, is indigenous to Peru and is associated with a variety of health benefits. In addition to boosting energy/stamina, maca is high in Vitamin C and may also play a role in correcting hormone imbalance.

In the Marketplace: Numi Gratitude Tea, Califia Farms Maca-Nilla Almondmilk

Mushrooms – several mushrooms are considered adaptogens, including reishi, cordyceps, lion’s mane, maitake, shiitake. They are thought to offer immune support in addition to many other benefits.

In the Marketplace: Suja Peach Kombucha, GT’s Sparkling Probiotic Cider, Moon Juice Mushroom Adaptogenic Protein

Interested in developing a beverage that features adaptogens? Email us at thedrinktank@imbibeinc.com to start the conversation.

Keep Reading:

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.
READ MORE

Is Pumpkin Spice Still as Popular in 2025? 

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.
READ MORE

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.