Relax. Consider Adaptogens in Your Next Beverage Project

Consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long [...]

5 functional ingredients to watch

Dive Brief: The following functional food ingredients are predicted to capture more market share in the next year: ashwagandha, coconut vinegar, maca, MCT oils, and purple corn, Imbibe marketing [...]

Five functional food ingredients that may be set for rapid growth

The functional food and beverage category continues to see significant growth as consumers demand greater value from their products. Earlier this year, a colleague of mine made a few suggestions [...]