Consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long [...]

Dive Brief: The following functional food ingredients are predicted to capture more market share in the next year: ashwagandha, coconut vinegar, maca, MCT oils, and purple corn, Imbibe marketing [...]

The functional food and beverage category continues to see significant growth as consumers demand greater value from their products. Earlier this year, a colleague of mine made a few suggestions [...]