Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

5 functional ingredients to watch

Posted: August 7, 2016
In: In the Media

Photo Credit: Four Sigmatic

Dive Brief:

The following functional food ingredients are predicted to capture more market share in the next year: ashwagandha, coconut vinegar, maca, MCT oils, and purple corn, Imbibe marketing coordinator Ilana Orlofsky told Food Bev.
Functional foods provide health benefits for ailments such as stress and elevated cholesterol and blood pressure levels.
Orlofsky developed this list with attention to clean labels, homeopathic treatments, versatile applications and tastes and supply chain feasibility.

Read more at Food Dive

ashwagandha, Coconut Vinegar, food dive, FoodBev, functional ingredients, health benefits, imbibe, Maca, Marketing, MCT oil

Keep Reading:

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.

Indulgent Flavors Are Evolving—And Consumers Are All In

Indulgence isn't just about decadence. It's about delivering moments of reward, comfort, and sensory satisfaction in formats that fit into daily life.