Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

5 functional ingredients to watch

Posted: August 7, 2016
In: In the Media

Photo Credit: Four Sigmatic

Dive Brief:

The following functional food ingredients are predicted to capture more market share in the next year: ashwagandha, coconut vinegar, maca, MCT oils, and purple corn, Imbibe marketing coordinator Ilana Orlofsky told Food Bev.
Functional foods provide health benefits for ailments such as stress and elevated cholesterol and blood pressure levels.
Orlofsky developed this list with attention to clean labels, homeopathic treatments, versatile applications and tastes and supply chain feasibility.

Read more at Food Dive

ashwagandha, Coconut Vinegar, food dive, FoodBev, functional ingredients, health benefits, imbibe, Maca, Marketing, MCT oil

Keep Reading:

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.