Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Flavor Wheel – Mango

Mango’s vibrant and fruity essence has graced an array of products, as seen in 2023 releases including Electrolit Mango Electrolyte Beverage, Beatbox Juicy Mango RTD cocktail, Yishi Mango & Cream Oatmeal, and Breyers Mango Ice Cream. Despite being likened to a blend of pineapple, peach, and citrus, Mango — like each of these fruits — possesses a unique flavor profile with distinct characteristics all its own. So, what is the secret to Mango’s one-of-a-kind flavor?

To unravel this mystery and explore a spectrum of authentic fruit flavors, our sensory team took to the lab to investigate. Through meticulous analysis, we crafted a robust Flavor Lexicon, providing a shared language to fine-tune flavor profiles for our customers’ products swiftly. We’re excited to share this knowledge, fostering efficient collaboration with our customers, and providing the potential to achieve desired results faster.

As seasoned product developers, we have in-depth knowledge of the nuanced taste mosaic that characterizes flavor. With our expertise, we can precisely calibrate and craft the desired flavor profile for your next standout product. What specific qualities do you wish to showcase in your Mango-flavored experience?

Introducing the Mango Flavor Wheel! Our sensory specialists have identified a whopping 13 tastes that constitute mango flavor. Download below!

For full Mango immersion:

  • Download the Mango Flavor Wheel to understand how we describe Mango and as a resource for your future flavor requests or product collaborations.
  • Email marketing@imbibeinc.com for samples from our Mango flavor library to perfect your flavor profile.
  • Challenge yourself to identify these qualities the next time you bite into a mango or taste a Mango-flavored product.
  • Watch for more flavor wheels as our team unveils other popular flavor descriptors.

Until next time, Man-go enjoy!

TermCharacteristics
ArtificialNot natural
CandyCertain notes exaggerated to make the flavor taste more like candy; may include cotton candy, brown notes, sugar-like notes and often done to induce nostalgia or make more kid-friendly
CarmelizedOf browning of sugar. Cooked, brown, and a sweet nutty carmel flavor.
CookedOf food that has been heated, from lightly caramelized to burnt
FruityFlavors typical of fruits, usually sweet estery aromas with sweet or somewhat sour tastes
GreenGreen leaves, unripe fruit, stems, or vegetables
JuicySucculent flavor, like from juicy /ripe fruit
RipeOf food that has aged; for fruit, this is associated with a drop in green compounds and increase in esters
TropicalOf tropical fruits like passionfruit, coconut, pineapple, mango, orange and mandarin
VanillaOf vanilla beans. Fruity-sweet with slightly floral, woody, perfumy aroma.
Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
READ MORE

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
READ MORE

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.
READ MORE
[publish_date_datalayer]

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.