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Tag: beverage innovation

Insights

Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%

Wearable devices may advance personalized nutrition, said Andy Dratt, chief commercial officer and executive vice president for Imbibe, a beverage innovation company.

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.

Imbibe, Experts in Sweeteners and Taste Modulation, Launches Sweetener Masterclass

Imbibe’s sensory and taste modulation scientists compiled over a decade of sweeteners knowledge to develop a comprehensive session that offers companies the insight they need to optimize the taste of their products.

Imbibe Invites You to Taste Success at SupplySide West 2024

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.

Organic Senses®: Sugar Reduction & Flavor Optimization

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.

How is caffeine added to energy drinks? Imbibe Scientist Explains!

Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!

Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.

Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)

Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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