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Tag: flavor insights

Insights

moment of um podcast - blue raspberry

Where Does Blue Raspberry Flavor Come From? Imbibe Scientist Explains!

There are lots of foods that are blue-raspberry flavored, like candy, popsicles, or fizzy drinks. But there’s no such thing as a blue raspberry…so where does that flavor come from? We asked Imbibe food scientist Adam Johnson.
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How is caffeine added to energy drinks? Imbibe Scientist Explains!

Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!
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Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.
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flavor in four glasses of fruit filled beverages with a publication note, prepared foods, May 15, 2024

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.
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