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Tag: functional beverages
Insights
Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger
Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.
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Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations
Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.
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Imbibe Shares Added Functional Ingredient Trends in Hydration Products
Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
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Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products
Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.
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The Imbibe Approach includes Giving Your Supply Chain a Break
Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.
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Imbibe VP of Flavor Innovation Looks for Innovative Twists in this Year’s World Beverage Innovation Submissions
Aparna Oak, Imbibe's VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.
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Functional coffees and teas keep percolating with innovation
Coffee and tea, plant-based and versatile, excel at delivering functional ingredients. Energy teas with natural sources like yerba mate are rising, alongside immunity and relaxation teas.
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Sexier citrus and true-to-fruit beverage flavor trends
In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.
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Dairy and Nondairy Beverage Focused Webinar Can Help Fill Your Pipeline – Imbibe Can Supplement Future Formulation
In a free webinar, Imbibe will explore innovations in RTD coffee and tea, highlighting white spaces and opportunities. Dairy Foods will also discuss dairy sector opportunities. Join us on September 23rd, 2021, or sign up to watch later.
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