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Tag: functional beverages
Insights
What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master
As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.
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Looking to Design a New Beverage?
Introducing the Beverage Survival Guide: Your ultimate resource for beverage development. Whether you're a seasoned pro or just starting out, there's something for everyone. Download your free copy today or request a physical fold-out via email.
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The Beverage Edition: Challenges in Functional Beverages
The functional beverage market is booming with new and innovative ingredients and flavor combinations. This includes drinks with a focus on active nutrition, protein, digestive health, and even combinations like juice and water.
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Organic beverage formulation in the age of COVID-19
The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.
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Preserving the nutritional quality of packaged foods
“In general, the content of macronutrients like proteins, carbohydrates and fats will not be altered during processing and shelf life,” said Joe Farinella, vice president of product development, Imbibe.
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Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy
Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.
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What’s next for functional beverages
The beverage industry is abuzz with functional innovations, driving the market to an estimated $136.5 billion this year, projected to hit $208 billion by 2024.
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Future of Function
Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.
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Immune health ingredients increasingly popular in beverage formulations
Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.
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