The Beverage Edition: Challenges in Functional Beverages

Posted: July 1, 2020
In: In the Media

The functional beverage market is as inventive and healthy as it is robust. This market is not only serving up flavor mashups, pretty colors (or none at all), and palatable tastes, but it’s also introducing new functional ingredients into everyday beverages…

From active nutrition to hybrid beverages featuring ingredient duos or drink combos (juice + water), beverages are getting an ingredient and formulation makeover. The most popular functional beverage categories, according to Holly McHugh, marketing associate at Imbibe, are, “beverages that delivery key nutrients, energy drinks, protein drinks and digestive health products.”

Read the full article in Nutritional Outlook.

beverage trends, formulation tips, functional beverages

Keep Reading:

Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform

Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.

How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.

Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.