Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Looking to Design a New Beverage?

The Beverage Survival Guide is a jam-packed booklet filled with what you need to know as you tackle beverage development. It highlights everything from processing types and packaging to tools for identifying the right flavor for your product and more. You’ll find it all in this one-of-a-kind resource that will help you make your product stand out from the crowd.

With a succinct seven pages of content covering many aspects of beverage development, there’s no better way to get started than with this resource! Whether you’re an experienced professional or just getting started, we’ve got something for everyone. So, what are you waiting for? Download your free copy today.

Interested in a physical fold-out? Email us at thedrinktank@imbibeinc.com or reach out to your business developer so we can mail one to wherever you’re calling your office these days.

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
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Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.