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Thought-Leading Product Innovation and Ingredient Innovation

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Is Pumpkin Spice Still as Popular in 2025? 

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.
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Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.
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Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.
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Next wave of RTD coffee: Less sugar, more function

Redefining "luxury" in a can of coffee. This article explores how RTD coffee brands are balancing flavor with wellness, from how we process milk and sugar differently to the rise of functional ingredients.
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Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.
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Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.
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