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Thought-Leading Product Innovation and Ingredient Innovation

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Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.
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Flavor Drop: Strawberry Edition

Strawberry isn’t just a seasonal favorite, it’s a year-round flavor powerhouse. With consistent consumer demand, rising product launches, and lasting appeal across categories, strawberry proves to be more than a trend. Discover why this evergreen flavor continues to reign supreme...
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Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform

Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.
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How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.
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Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.
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What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
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