Consumer interest in beverages that deliver health benefits is growing steadily, with some estimates reporting growth at a CAGR of more than 8% through 2023. A large driver of increased demand of functional beverages certainly points to coronavirus, as does steady activity surrounding keto friendly products, though advancements in ingredient technology and broadened distribution channels also support the proliferation of products that are characterized by added function. Our line of sight into the future of the beverage industry is informed by direct access to decision makers for hundreds of beverage brands and experts in product development, taste modulation and flavorists that have designed over 10,000 flavors. As the functional beverage landscape continues to evolve, we wanted to capture where we are today as well as examine the categories, ingredients, and flavors that we predict will experience significant growth in the next two to five years.