In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.

Imbibe's insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.