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Tag: functional beverages

Insights

Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.

What’s next for functional beverages

The beverage industry is abuzz with functional innovations, driving the market to an estimated $136.5 billion this year, projected to hit $208 billion by 2024.

Future of Function

Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.

Immune health ingredients increasingly popular in beverage formulations

Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.

Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.

Functional beverages will get even more personalized in 2019

Functional beverages are booming, offering solutions for diverse needs like immunity, focus, and skincare. Expect increased demand for benefits like sleep, energy, cognition, beauty, and gut health in 2020, with emerging trends catering to even more personalized health needs.

Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.

Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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