Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Immune health ingredients increasingly popular in beverage formulations

As consumers continue to take a hands-on approach to their health, they increasingly are turning to foods and beverages that act as a source of “daily medicine.” Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.

According to a June infographic from Chicago-based SPINS LLC, shelf-stable functional beverages make up a $3.3 billion market for the 52 weeks ending April 21, an increase of 11.7 percent compared with the previous year.

The positive performance of the functional beverage category can be attributed to the health-and-wellness trend, says Holly McHugh, marketing associate at Niles, Ill.-based Imbibe. There is a high demand for beverages that improve immunity or help fight off illness and disease, she says.

Read the full article on Beverage Industry.

Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE