Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Functional beverages will get even more personalized in 2019

Functional beverages exist for so many need-states that it almost seems like science fiction. Need an immune boost? Can’t focus? Want brighter, more tightened skin? There’s a beverage for that.

Consumers are embracing functional beverages because they are a delicious and convenient way to absorb the inherent benefits of nutritional ingredients. In addition to fruits, vegetables and herbs that are rich in vitamins and antioxidants, beverage brands are incorporating ingredients like melatonin and CoQ10 that were previously only sold in oral supplements to help consumers achieve their personal lifestyle goals.

Improved sleep, energy, cognitive function, beauty, weight loss and gut health will be the most desired benefits from products next year but expect products that support even more personalized needs such as oral or cardiovascular health to launch as well. Several sub-trends are driving significant innovation within the functional product category.

Read the full article on Natural Products Insider.

Keep Reading:

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).
READ MORE

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.
READ MORE

Flavor Drop: English Toffee & Strawberry Basil

Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.
READ MORE