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Tag: functional beverages

Insights

Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar

Imbibe announces Ilana Orlofsky's presentation at the WFFC annual seminar on September 14, 2016, focusing on consumer behavior and functional beverages. The event features industry experts from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise.

Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is surging, with their presence in functional beverages on the rise. However, this delivery system poses challenges.

5 emerging ingredient trends that will reshape the beverage industry in 2016

Beverage trends see soda declining and energy drinks, dairy alternatives, and ready-to-drink tea and coffee rising. Manufacturers draw inspiration from food trends like exotic spices and protein for innovative products.

Growth of functional beverages increases use of cognitive health ingredients

When Albert Einstein passed away in 1955, a pathologist named Thomas Harvey took an unusual step—he removed Einstein's brain for study. This fascination with the brain continues today, with advancements in R&D shedding new light on its complexities.

Superfruits & Functional Benefit Beverages

Consumers are increasingly interested in healthy beverages that offer functional benefits. Superfruits like acai and goji are popular because of their perceived health properties, even if the beverage doesn't contain the real fruit.

Functional Beverages by Imbibe

In a competitive market, emphasizing the functional benefits of beverages can set brands apart. Imbibe ensures products deliver on claims and taste. With expertise in ingredient quality and processing, they create consistent, effective products.

Powdered Drinks by Imbibe

Imbibe offers a diverse range of powdered beverages with various formulation capabilities and packaging options.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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