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Tag: functional beverages

Insights

7 Food and Beverage Trends to Watch in 2017

Companies prioritize sustainability, embracing compostable packaging. Clean labels with natural ingredients rise. Sugar debate intensifies with alternatives like maple, cactus, birch water. Portable savory snacks surge.

Introducing…ReBar!

Introducing ReBar: Imbibe’s custom beverage development bar. It was very much a team effort to turn this vision into a reality, and now visitors and employees can enjoy a variety of products.

Consumers see smoothies as the best vehicle for health and functional benefit customization

Imbibe highlights seven smoothie trends reflecting consumers' emphasis on health and personalized choices. Customization is key, allowing individuals to incorporate functional ingredients aligned with their taste preferences and dietary needs.

7 trends in smoothies right now

Smoothie trends diversify options: Smoothie Bowls by Vitality Bowls, Meal Replacement at Planet Smoothie, Coffee Smoothies from Smoothie King, Customizable Health at Tropical Smoothie, Happy Hour blends, and Transparent brands like Dr. Smoothie.

High Protein Coffee Coincides with Functional Beverage Trend

High Brew Coffee introduces a protein-rich cappuccino, catering to consumers seeking functional beverages. With 12 grams of protein and 3 grams of fiber, it aligns with the trend of drinks offering health benefits.

How Are Pets, Millennials and Essential Oils Shaping F&F?

The WFFC seminar covered trends from beverages to pet food and millennial preferences. Imbibe's Ilana Orlofsky highlighted the rise of multifunctional beverages, expected to hit $279 billion in sales by 2020. Consumers seek energy, relaxation, and inspiration in their drinks.

Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar

Imbibe announces Ilana Orlofsky's presentation at the WFFC annual seminar on September 14, 2016, focusing on consumer behavior and functional beverages. The event features industry experts from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise.

Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.

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