Sustainability: Companies are prioritizing the development of more sustainable business practices. Some are opting to reduce waste by using compostable packaging, while others are making commitments to greener processes in their offices and manufacturing facilities. Prepare to hear about more brands that find ways to re-purpose previously discarded ingredients in 2017.
Products you may have missed in 2016: Green Sheep Water, Uncommon Coffee Roasters, Tea Drops
Clean Ingredients: More ingredient statements will include familiar and pronounceable ingredients –and fewer of them. As consumers re-discover the benefits of botanicals, which range from anti-inflammatory properties to soothing upset stomachs, more of these familiar herbs and spices will be incorporated into food and beverages.
Brands you may have missed in 2016: Rebbl Tonics, Blue Buddha
No Sugar Added: The recent FDA mandate requiring brands to call out added sugars on their products’ nutrition
labels by July 26, 2018 is forcing brand owners to think critically about alternative ways to sweeten their products. Children’s food and beverages will continue to include % less sugar claims, and brands will develop more products that are not so sweet.
Brands you may have missed in 2016: Tickle Water, Truly Spiked & Sparkling
Sugar Substitutes: The dialogue regarding what constitutes added sugars versus naturally-occurring sugar will be a hot topic. Plant waters like maple, cactus and birch may gain more market share because of their inherent sweetness.
Brands you may have missed in 2016: Treo Birch Water, Cali Water
Savory Snack Attack: Consumers will demand portable portions. The global market for savory snacks is expected to grow over $40 billion through 2020, while the demand for sweet snacks and snacks that offer both savory and sweet components remains steady. Product inspiration comes from many sources, from candy bars to charcuterie.
Products you may have missed in 2016: Take 5 Snack Mix, Sargento Balanced Breaks, The Little Kernel
Plant-Based: Vegans, vegetarians and flexitarians continue to push plant-based innovation forward, highlighting the health benefits that many plant-based products offer. Jerky, cheese, burgers, and yogurt are now available in plant-based varieties, and often make a point to call out benefits like healthy fats, protein and fiber.
Products you may have missed in 2016: Kite Hill Cheese, Primal Strips Meatless Jerky, Koia Protein Drinks
Flavor Mash-ups: Expect to see novel nostalgic flavor mashups make their way into classic seasonal flavors.
Products you may have missed in 2016: Dunkin Donuts Candy Cane Crunch, Sonic Pecan Pie Flavor Funnel, Kind Dark Chocolate Hazelnut Spice
