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Tag: added sugars

Insights

IMBIBE’S MARKETING MANAGER PRESENTING AT FLAVORCON

At Flavorcon 2017, Imbibe’s Ilana Orlofsky discusses functional beverage trends in "Wet Your Whistle" at 11:45 a.m. Known for industry insights, Orlofsky's talk covers popular categories and future projections.

Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.

Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?

The clean label trend raises questions about its true impact on health and the food system. While it's crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn't always revived brands, while products thrive despite non-clean label components.

Imbibe to break down clean-label trends in upcoming webinar

Clean-label products, defined by simple, recognizable ingredients, are becoming standard. Certifications like organic and Non-GMO Verified, along with vegan and grass-fed claims, drive this trend.

Clean-label SweetSense^TM developed during ‘critical time’ for beverage industry

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

Imbibe Unveils Proprietary Technology that Elevates Sweetness Perception

SweetSenseTM reduces sugar by up to 30%, labeled as a natural flavor, ideal for clean-label products. Contact Imbibe for details.

Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction

The FDA's added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.

Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener

Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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