Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Unveils Proprietary Technology that Elevates Sweetness Perception

Niles, IL (March 6, 2017) – Imbibe announced today the launch of SweetSenseTM, a clean-label ingredient designed to optimize sweetness perception in beverages. Imbibe will be showcasing SweetSenseTM in tea samples at the Southern California Institute of Food Technologies Suppliers Night Expo on Mar. 8, 2017 in Anaheim, California.

SweetSenseTM was developed in response to the growing demand for low and zero-calorie beverages that maintain a given sweetness profile. The new technology accentuates inherent sweetness from other ingredients in a product, provides added lift and intensity to characterizing flavors, and moderates off-notes and linger that are common when using natural, non-nutritive sweeteners like stevia and monk fruit.

SweetSenseTM allows beverage manufacturers to reduce the amount of sugar needed to meet the taste and mouthfeel requirements by up to 30 percent in many beverage formats. Also, SweetSenseTM is labeled as a natural flavor on an ingredients statement,which is ideal for beverage manufacturers looking to produce clean-label products.

“We are very excited to introduce SweetSenseTM to the beverage industry,” said Andy Dratt, Chief Commercial Officer at Imbibe. “Our team of beverage experts has been working diligently to create a quality solution to meet the demand for sugar and sweetener reduction, and we believe SweetSenseTM could be a game-changer.”

SweetSenseTM was developed during a critical time for beverage manufacturers. Consumers are becoming increasingly concerned about consuming clean-label products,and reducing their overall sugar intake. These concerns are expected to be further escalated by the change in the nutrition facts panel which will require products to label all added sugars as of July 2018.

For more information about SweetSenseTM, contact Imbibe at 847.324.4411, or visit www.imbibeinc.com.

About Imbibe

Imbibe is a beverage development company focused on the formulation, customization and commercialization of cutting-edge beverage products. We act as a bolt-on R&D function for companies that don’t have one or an extension of the R&D team for those who do. Through this activity we design custom ingredient systems that drive differentiation for products in all beverage categories.

Imbibe develops beverages and nutritional supplements from initial conception to full scale production. We have experience in flavor chemistry, applications development, brand creation, regulatory compliance, production, and quality assurance. We are…

Keep Reading:

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
READ MORE

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.
READ MORE

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.