IMBIBE’S MARKETING MANAGER PRESENTING AT FLAVORCON

Posted: October 10, 2017
In: In the Media

Imbibe’s Marketing Manager Ilana Orlofsky will be presenting on trends within the functional beverage market at Perfumer & Flavorist Flavorcon. The session entitled “Wet Your Whistle,” will take place at 11:45 a.m. on Oct. 24, 2017.

During the 45-minute session, Orlofsky will offer expert insight into the most in-demand functional beverages, and share predictions about the future of this rapidly growing market. The session will cover topics like megatrends driving consumer purchase decisions, established and emerging functional beverage categories, and the trendiest health benefits and ingredients.

“I’m so excited to have the opportunity to share the trends I’m seeing in this thriving market with other industry professionals at Flavorcon,” said Orlofsky. “This session will give great insights into what’s going on in this category, and where it’s headed.”

Orlofsky has had her trend insights and articles published in Food Dive, Beverage Industry, SmartBrief, Prepared Foods and Foodbev. She spoke at the Women in Flavor & Fragrance Commerce in September 2016. She has a B.A. from Washington University in St. Louis.

Flavorcon is Oct. 24 to 25 at the Hyatt Regency O’Hare in Rosemont, Illinois and attracts more than 300 industry professionals annually.

For more information about Imbibe, contact Imbibe at 847.324.4411, or visit www.imbibeinc.com.

added sugars, beverage, Beverage Industry, beverage trends, clean label, functional ingredients, imbibe, probiotics, Product Development, protein, RTD

Keep Reading:

How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.

Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.