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Tag: functional beverages

Insights

Function: Immunity

Consumer demand for functional beverages is surging. Mintel reports 70%-82% of consumers seek added health benefits in bottled water, coffee, and teas.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Consumers seek convenient, nutritious drinks, driving growth in vegetable-based, fermented, and animal-based options. Despite their acquired taste, fermented drinks are gaining popularity, suggesting increasing acceptance of unique flavors.

Function: Digestive Health

Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.

#TrendSpotting – Savory Beverages

Video: #TrendSpotting – Savory Beverages, Vegetables are in vogue, appearing in drinks like golden milk and turmeric lattes. Fermented veggies inspire savory beverages.

Protein holds steady in 2017 but consumers become more sophisticated with their demands

Protein remains a key fortification attribute in 2017, with its market projected to reach $43 billion by 2024. Laura Dembitzer of Imbibe highlights the need for strategic protein selection and communication of unique benefits, especially with discerning consumers.

Imbibe and Ganeden Join Forces to Predict Top 3 Trending Ingredients of 2017

Imbibe and Ganeden are teaming up for a webinar on February 7th to discuss key ingredient trends in the food and beverage industry, including sugar reduction, protein, and probiotics.

ReBar – A Closer Look

Last year, ReBar, our custom beverage development bar, debuted. Ingredients like chia, flax, teff, and matcha offer various functional benefits such as muscle repair, omega-3s, fiber, and antioxidants.

#TrendSpotting – What’s Hot in Spices

Video: #TrendSpotting – What’s Hot in Spices

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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