Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#TrendSpotting – Savory Beverages

Emerging Category: Savory Beverages
Veggie-based and animal-based beverages,have started to gain traction, especially in the natural and organic marketplace. Savory beverage flavors include beet, garlic, pickle, jalapeno.

Vegetables have taken center stage, both on the plate and in beverages.

Expect to see more golden milk and turmeric lattes on menus.

Fermentation has become popular for its inherent benefits. Veggies like beets, garlic, jalapeno and cucumbers are being fermented and inspire savory beverages.

Next up: hints of veggies in latte, like the beetroot latte spotted at Bluestone Lane in NY.

Bone broth has gained popularity for its associated health benefits, including immune support, anti-inflammation, and gut health.

Bone broth products (including RTDs) currently on the market most commonly come from chicken or beef. Bone broth protein powder is also beginning to emerge.

Bone broth varieties on the market include herbaceous flavors like carrot, turmeric, ginger, jalapeno, cranberry and sage.

Brands are even blurring the lines between veggie and animal based beverages to create savory drinks with added function and flavor.

Check out more of our #TrendSpotting

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.