Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Function: Immunity

Consumer demand for added function and health benefits continues to grow across all beverage categories. According to data from Mintel, across bottled water, coffee, CSDs, teas and the non-dairy milk categories, between 70% and 82% of consumers would prefer added functionality or a health benefit to their beverage. Claims that contribute to the perception of a stronger immune system vary – many brand highlight antioxidants, which are associated with overall wellness, while others call out specific antioxidants like catechins or certain vitamins and minerals. One brand, Matcha Love, has products that come in the following beverage flavors: Matcha Colada, Green Tea and Vanilla, and Green Tea and Ginger.

immunity drinks

Keep Reading:

A Food & Beverage Manufacturer’s Guide to Labeling a Product as “Healthy”

New "Healthy" Foods: Foods like avocados, nuts, seeds, and olive oil now qualify due to their nutritional benefits.
READ MORE
guarana

Guarana: A Natural Energy Boost for Your Next Formulation

Consumers consistently prioritize energy among the top two desired benefits in food and beverages, creating significant growth potential for guarana and other energy-boosting ingredients.
READ MORE

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).
READ MORE