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Function: Digestive Health

Probiotic supplement and product sales were up 12.4% in 2015, which indicates that consumers demand this good bacteria that exists as a byproduct of fermentation. The gut houses 70% of the entire immune system, so efforts to have a healthier gut can have a really big impact on overall wellness. In addition to aid with digestion, research indicates that the benefits of probiotics help with oral health, skin conditions, and cold prevention. Products that deliver digestive health benefits range from waters, yogurts and smoothies, to kombuchas and vinegars in a variety of beverage flavors. All of these products currently can be found in the refrigerated section, though developing a shelf stable beverage with probiotics remains a priority.

digestive health drinks

 

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FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
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Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
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Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
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