Rising consumer health consciousness in recent years has boosted the demand for functional beverages because of their potential to reduce the risk of health issues and boost overall wellness. In [...]

The Netherlands-based Innova Market Insights reports that 19 percent of functional drinks launched in 2017 had a digestive/gut health claim. “This is a statistic we expect to grow,” says Ilana [...]

Probiotic supplement and product sales were up 12.4% in 2015, which indicates that consumers demand this good bacteria that exists as a byproduct of fermentation. The gut houses 70% of the entire [...]