Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How Are Pets, Millennials and Essential Oils Shaping F&F?

wffc speakerswffc speakerWhat do essential oils, pet food, coffee and millennials all have in common? Although they may seem to be randomly grouped together, they are in fact major growth drivers in the F&F industry.

The Women in Flavor & Fragrance Commerce (WFFC) held its fall seminaron September 13, 2016 at the Saddle Brook Marriot in Saddle Brook, New Jersey. From beverage trends to aromatherapy in consumer wellness to pet food business strategies and answering the question, “What do millennialswant?” the seminar reached a breadth of topics to help an audience of perfumers, flavorists and allied professi­onals.

Instant Inspiration

Ilana Orlofsky, marketing coordinator, Imbibe, discussed current trends and trend drivers in functional beverages. As consumers continue demanding multifaceted products, multifun­ctional beverages offer health benefits for an ever-evolving wellness market.

In fact, functional beverages are expected to reach $279 billion by 2020 in sales. Orlofsky explained that consumers are motivated by being “Wired,” “Tired” and “Inspired.” What does this mean?

Read full article on Perfumer & Flavorist

Keep Reading:

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.
READ MORE

Rethinking GRAS: A Looming Regulatory Shift for the Food Industry

Learn about the upcoming changes and important considerations surrounding the GRAS (Generally Recognized as Safe) regulatory framework.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.