How Are Pets, Millennials and Essential Oils Shaping F&F?

What do essential oils, pet food, coffee and millennials all have in common? Although they may seem to be randomly grouped together, they are in fact major growth drivers in the F&F industry.

The Women in Flavor & Fragrance Commerce (WFFC) held its fall seminaron September 13, 2016 at the Saddle Brook Marriot in Saddle Brook, New Jersey. From beverage trends to aromatherapy in consumer wellness to pet food business strategies and answering the question, “What do millennialswant?” the seminar reached a breadth of topics to help an audience of perfumers, flavorists and allied professionals.

Instant Inspiration

Ilana Orlofsky, marketing coordinator, Imbibe, discussed current trends and trend drivers in functional beverages. As consumers continue demanding multifaceted products, multifunctional beverages offer health benefits for an ever-evolving wellness market.

In fact, functional beverages are expected to reach $279 billion by 2020 in sales. Orlofsky explained that consumers are motivated by being “Wired,” “Tired” and “Inspired.” What does this mean?

Read full article on Perfumer & Flavorist

beverage trends, functional beverages, Millennials, wffc

Keep Reading:

Imbibe Tackles the Growing Functional Beverage Industry

Taste challenges in functional energy drinks? Imbibe unveils its next-generation masking technology, addressing the needs of the booming market for caffeine-rich and functional beverages.

Combatting Microplastics: A Roadmap for Food and Beverage Manufacturers

Some studies suggest that adults ingest about 900 particles per day. Minimizing plastic usage and improving manufacturing processes can help.

Discover What A Galaxy Tastes Like.

Ever pondered the taste of the cosmos? Discover the fascinating world of flavor chemists and how they bring imaginative, even imaginary, tastes to life.