When Albert Einstein died in 1955, Thomas Harvey, a pathologist at the hospital where the famous inventor died, was so curious about the brilliance of Einstein’s brain that he stole it for his own studies. Human curiosity about the complexities of the mind has never ceased; however, with time and technology, unprecedented research and knowledge has been gained about the human brain. To support this, more consumers are turning to consumer packaged goods (CPGs) that pay special attention to their cognitive health.