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Growth of functional beverages increases use of cognitive health ingredients

WhRumble_Family_Updated (2)en Albert Einstein died in 1955, Thomas Harvey, a pathologist at the hospital where the famous inventor died, was so curious about the brilliance of Einstein’s brain that he stole it for his own studies. Human curiosity about the complexities of the mind has never ceased; however, with time and technology, unprecedented research and knowledge has been gained about the human brain. To support this, more consumers are turning to consumer packaged goods (CPGs) that pay special attention to their cognitive health.

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Four Trends Reshaping the 2026 Beverage Landscape

The 2026 beverage market demands personalization, indulgence, and functionality. Four key trends are redefining the industry: guilt-free indulgence, the social experience, ultra-personalized drinks (AI/robotics), and a thoughtful, health-focused approach to energy.
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Energy Drink Trends to Watch in 2026

Two beverage companies are successfully riding the energy drink wave, leaning into the consumer shift toward health-focused, low-sugar, and functionally balanced beverages. This includes meaningful traction in the caffeine-free and reduced-caffeine energy space.
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Latin-inspired beverages

The boom in Latin-inspired beverage flavors is undeniable. We talked to industry experts who reveal the specific cultural and taste elements driving the popularity of flavors like tamarind, hibiscus (jamaica), and chili-lime.
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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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