Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

JoeFInterviewPic
Photo courtesy of BeverageDaily

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in functional beverages. But what are the challenges of this delivery system and what are the solutions?

Joe Farinella, VP of R&D at Imbibe, stopped by our booth during the recent IFT Annual Meeting and Expo in Chicago to talk about formulating beverages with probiotics, and what he sees coming next in the functional beverage arena.

Read more and watch the interview with Joe.

Keep Reading:

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.
READ MORE

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.