In this highly crowded market space, brand owners must focus their activity on identifying, articulating, and promoting the differentiating attributes of their products to ensure they stand out and drive purchasing behavior. Emphasizing the functional benefit of a beverage is a great choice in differentiating from the noisy competition.

Functional beverages are successful when they meet two key criteria – delivery on claims and great taste. Imbibe’s development expertise ensures our products do both. When creating these beverages, Imbibe works with standardized herbals, extracts, botanicals and other functional ingredients from the best suppliers to guarantee consistency and quality of these key materials. Equally important to developing these products, is understanding the impact the beverage processing will have on the functional ingredients and accounting for this in the formulation to ensure both the ultimate bioavailability of the ingredient and the adherence to the stated nutritional content. When scaling up functional beverages from the lab to production, developers often fail to account for process-related degradation, resulting in beverages that don’t contain the stated amount of functional ingredients or don’t provide adequate bioavailability to deliver an efficacious dose. Imbibe’s decades of experience developing functional beverages ensures that the end product delivers exactly what our customer requires, each and every time.

Imbibe can custom develop a functional beverage to meet your specific requirements, and offers a wide range of products ready for the store shelf, available with control brands or suitable for private label.

• Hydranut 
  – Hydranut natural hydration drinks derive their electrolytes from coconut and contain more potassium than a banana. Naturally sweetened with sugar and Stevia, these naturally fat-free, 50 calorie per serving drinks come in pomegranate berry, mandarin passionfruit and pineapple flavors.

• Kickstart 
  – KickStart 2 oz. shots are a concentrated, portable line of dietary supplements that satisfy consumers’ high-priority functional needs: energy, hangover, virility, weight loss, and joint relief. Each functional shot features a different flavor. Kick it into high gear with these functional bad boys!

• Running Water
  – Running Water is a nutrition-enhanced water beverage for before, during or after physical activity. Refresh and replenish with the fruit punch, lemon-lime or grape flavors. Want to know more about sports nutrition beverage development? Check out an article we wrote on it here.

• Enrich  
  – A wholesome blend of 24 vitamins and minerals, Enrich is a delicious shake to boost your daily nutrition. The shake is available in decadent chocolate and vanilla flavors and is guaranteed to enrich your day with smiles and good health.