Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar

Imbibe is thrilled to announce that Ilana Orlofsky will be speaking at The Women in Flavor and Fragrance Commerce (WFFC) annual seminar on September 14, 2016. Orlofsky will present on the key drivers of consumer behavior and the future of functional beverages which align with the seminar’s theme ‘Today’s Consumer Taste and Their Influence on the F&F Industry.’ The agenda includes presentations given by industry professionals from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise. Orlofsky’s passion for the food and beverage industry has been recognized through articles and interviews in a variety of publications, including Prepared Foods Magazine, Beverage Industry, Food Dive, Foodbev and SmartBrief. She looks forward to being a part of the conversation on the evolution of consumer behavior in the flavor and fragrance industry.

Imbibe is a full service beverage development company that has been working with some of the largest brands and retail chains since 1963. The synergy between innovation, technical expertise and dedication helps ensure that Imbibe’s clients never settle for anything but the best.

The WFFC, Inc., founded in 1982, was born out of a recognized need for a networking, education and support system for women in the flavor and fragrance industry.

consumer behavior, functional beverages

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