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Category: In the Media
Insights
Imbibe Shares Lemonade Insights as Manufacturers Adjust Sugar, Calorie Content for Lemonades
Less sugar, more health! Consumers are ditching sugary lemonades, forcing beverage makers to reformulate. Studies link fruit juice to health risks, similar to soda. Manufacturers are adapting by highlighting the "healthy fruit" aspect and reducing sugar content, keeping consumers happy.
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Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers
Inflation's effect has shoppers focused on saving. They're cutting back on restaurants and groceries, but price isn't the only factor. Balancing affordability with flavors and health benefits.
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Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt
Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.
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Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt
Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky - it affects taste, texture, and other flavors.
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Imbibe’s Take on Kombucha’s Claim to Fame
Remember "Kombucha Girl"? That viral video wasn't just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha's probiotics are seen as a solution.
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Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex
Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.
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How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe
Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.
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Imbibe Supports Bigger Table Donation
Chicago companies are helping fight hunger! Imbibe donated 54,000 pounds of ingredients to the Greater Chicago Food Depository, creating 300,000 meals for families in need. This innovative program provides healthy food while tackling supply chain challenges.
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Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin
Curcumin is hot in supplements, and drinks are next! But be careful - curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.
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