Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: In the Media

Insights

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration

Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.

The Making of a Plant-Based Beverage and how Imbibe can Help

Heating at ultra-high temperatures extends shelf life but may compromise nutrients and produce off-flavors. Imbibe's MakeSense and NonSense flavors mitigate unwanted attributes, providing indulgence and balanced flavor, says Imbibe's Erin Costello.

Food and Drink Developer Imbibe Expanding Site with Sensory and Consumer Insights Center

Imbibe (Niles, IL) is expanding with a new 17,000-sq-ft facility, set to open in Fall 2022. The move supports Imbibe's growth in frozen desserts, no- and low-alcohol beverages, sweet foods, and its new ingredients division.

Intel on Immunity: Imbibe Speaks on Current Trends, Formulation Challenges, and More

Consumers seek tasty options with immune-boosting ingredients, including citrus flavors. Interest spiked during the pandemic, leaving room for innovation, especially in gut health products, considering the strong connection between gut health and immunity.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Consumer habits have shifted during the pandemic, with DIY bartending and health-conscious choices becoming norms. Functional beverages meet these demands, with the North American market projected to grow steadily.

Imbibe Cites Healthier Lifestyles for Kombucha Growth

The rising focus on health and wellness, particularly immunity and gut health, has driven interest in kombucha, contributing to its projected market growth to $7.05 billion by 2027.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.