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Category: In the Media

Insights

From stove top to store shelf

Avi Belson of Imbibe advises startups to engage co-packers early for better innovation insights and smoother production transitions.

Recent Regulation in the CBD Category

Despite potential changes with HR 841, beverage giants remain cautious due to the lack of clear guidance, as noted by Andy Dratt of Imbibe during a SupplySide West session on functional beverages.

Taking holiday parties off pause

Imbibe plans a post-holiday celebration in January 2022 to accommodate growth and ensure employee well-being. The event at their Niles campus aims to foster camaraderie with food, games, and drinks while maintaining safety.

Functional coffees and teas keep percolating with innovation

Coffee and tea, plant-based and versatile, excel at delivering functional ingredients. Energy teas with natural sources like yerba mate are rising, alongside immunity and relaxation teas.

Sexier citrus and true-to-fruit beverage flavor trends

In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.

The future of functional beverages: Botanics, -bionics, barely-there sweeteners

Imbibe's insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.

Consumers embrace coffee drinks as platforms for functional nutrition

Besides dessert-like coffees, health-oriented coffees are gaining traction, leveraging coffee’s wellness potential. "Consumers are open to coffee as a platform for enhancing wellness," says Ilana Orlofsky from Imbibe.

Food and drink: What’s on the menu for immune support?

Consumers increasingly prioritize immune support through supplements, whole foods, and functional beverages. Brands, like Cargill Health Technologies, are innovating with effective and appealing immune-boosting ingredients in food and drink.

Bubbling Up: The sparkling water category is growing, particularly for functional beverage applications

As summer nears, sparkling water gains popularity for its refreshing appeal. Imbibe's Ilana Orlofsky credits marketers for rebranding seltzer to "sparkling," lending it sophistication. Brands position themselves as trendy and Instagram-worthy, driving sustained growth in the category.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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