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Category: In the Media
Insights
Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations
Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.
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Imbibe Shares Added Functional Ingredient Trends in Hydration Products
Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
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Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt
Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.
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Imbibe Shares Lemonade Insights as Manufacturers Adjust Sugar, Calorie Content for Lemonades
Less sugar, more health! Consumers are ditching sugary lemonades, forcing beverage makers to reformulate. Studies link fruit juice to health risks, similar to soda. Manufacturers are adapting by highlighting the "healthy fruit" aspect and reducing sugar content, keeping consumers happy.
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Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers
Inflation's effect has shoppers focused on saving. They're cutting back on restaurants and groceries, but price isn't the only factor. Balancing affordability with flavors and health benefits.
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Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt
Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.
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Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt
Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky - it affects taste, texture, and other flavors.
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Imbibe’s Take on Kombucha’s Claim to Fame
Remember "Kombucha Girl"? That viral video wasn't just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha's probiotics are seen as a solution.
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Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex
Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.
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