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Tag: fiber

Insights

Fiber, probiotics see expanding beverage applications

Consumers are increasingly interested in functional beverages that promote gut health. These beverages often contain dietary fiber, prebiotics, and probiotics.
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#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.
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Fiber, probiotics boost functional beverage category

Consumers prioritize gut health, seeking functional beverages with fiber, probiotics, and prebiotics. Holly McHugh from Imbibe notes the popularity of probiotics, with fibers gaining traction for their gut health benefits.
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Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.
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harvest soul fiber

Fiber on the (Fore)Front of Packages

Americans consume 15g of fiber daily, below the 25-30g recommended. Despite its benefits, fiber lacks the appeal of protein. Foods like pulses, avocados, and oats are fiber-rich but often overlooked.
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Functional Ingredients

Functional Ingredients

Chart: Functional Ingredients
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