Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Fiber, probiotics boost functional beverage category

Many factors can impact a person’s gut health, including genetics, medications and diet. As more consumers increasingly become aware of the effects of what they put into their body, they are turning to functional beverages to improve overall health. The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.

Holly McHugh, communications strategist at Chicago-based Imbibe, echoes similar sentiments. “Probiotics continue to be a popular functional ingredient across beverage categories,” she says. “All the positive publicity that probiotics have received in the past few years for their contribution to a healthy gut has created a similar positive association with prebiotics and other types of fibers. Fiber can be found in beverages like water, soda and tea.”

Read the full article in Beverage Industry.

Keep Reading:

Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.
READ MORE

Flavor Drop: Strawberry Edition

Strawberry isn’t just a seasonal favorite, it’s a year-round flavor powerhouse. With consistent consumer demand, rising product launches, and lasting appeal across categories, strawberry proves to be more than a trend. Discover why this evergreen flavor continues to reign supreme...
READ MORE

Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform

Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.