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Tag: probiotics

Insights

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.

Fiber, probiotics boost functional beverage category

Consumers prioritize gut health, seeking functional beverages with fiber, probiotics, and prebiotics. Holly McHugh from Imbibe notes the popularity of probiotics, with fibers gaining traction for their gut health benefits.

From Lavender Lattes to Cold Brew Tea: Trendspotting in RTD Tea and Coffee

Imbibe notes rising demand for convenient, functional RTD coffee meeting consumer needs. Its adaptability allows for diverse flavors, dairy-free options, and functional additives.

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.

Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Up Mountain Switchel, a Vermont company, launches a new carbonated Switchel drink made with ginger, maple syrup, and apple cider vinegar.

Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.

IMBIBE’S CCO ANDY DRATT PROVIDES INSIGHTS ON FOUNTAIN INNOVATION AT RCA

Imbibe's CCO Andy Dratt Provides Insights on Fountain Innovation at RCA.

Food & Beverage Insights Podcast: Tea Trends

Food & Beverage Insights Podcast: Tea Trends

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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