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Tag: probiotics

Insights

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.

IMBIBE LAUNCHES PODCAST ABOUT THE LATEST FOOD AND BEVERAGE TRENDS

Imbibe, a beverage development company, launched a podcast called Food and Beverage Insights. The podcast discusses trends in the food and beverage industry, including savory beverages like vegetable drinks and broths.

Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.

Beauty from Within: Beverage Ingredients for Skin, Hair and Nail Health

Functional drinks are booming as people seek health on-the-go. Beyond digestion and focus, these drinks now target beauty with ingredients for smoother skin and stronger hair/nails. This trend is popular in Europe and Asia and likely to grow in the...

IMBIBE’S MARKETING MANAGER PRESENTING AT FLAVORCON

At Flavorcon 2017, Imbibe’s Ilana Orlofsky discusses functional beverage trends in "Wet Your Whistle" at 11:45 a.m. Known for industry insights, Orlofsky's talk covers popular categories and future projections.

SupplySide West 2017 Recap

SupplySide West showcased 1,300 suppliers unveiling innovative ingredients. Glanbia's ProTherma enables hot high-protein products. Sabinsa introduced Promond almond protein. Contact Imbibe for beverage development.

Expo East Trend Recap

The Natural Products Expo showcased trends like plant-based seafood (pea protein scallops!), collagen for healthy joints (bars and drinks!), and botanical flavors (rose tea, turmeric drinks). Cold brew coffee is hot, with new flavors and formats emerging.

Ten Steps for Developing a Protein Beverage

Video: Ten Steps for Developing a Protein Beverage

Challenges and Strategies for Navigating Clean Label

The clean label movement is gaining traction in the food and beverage industry, though its definition varies among professionals. Implementation poses challenges like regulatory hurdles and cost.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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