There’s been a lot of buzz in the beverage industry around the “F” word the last few years. By this, of course, I mean function. Inherently beneficial ingredients, as opposed to ones used for fortification, are the latest trend in functional beverages.
The shift toward ingredients that are naturally beneficial stems from the clean label movement. As brands innovate to develop exotic flavor combinations while also introducing healthful ingredients, there has been a spike in the use of adaptogens, superfoods and natural sources of energy. These ingredients give beverages flavor and function without marring ingredient statements.
Check out the full article in Food Insider Journal.
